AI-Powered Digital Marketing Course In Pune with 100% Placement Assistance

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About Us

Do you want to excel in the fast-growing digital industry? Are you looking for an AI-powered advanced digital marketing course in Pune? Shine Digital is the best digital marketing training institute in Pune, with placement that is renowned for its comprehensive digital marketing courses in Pune.

At Shine Digital, we believe in utilizing digital marketing to transform careers and businesses. With a proven track record and expertise as a leading digital marketing training institute in Pune, our digital marketing course in Pune

We offer a comprehensive course of 2 months and 15 days that provides the practical knowledge and real-world experience needed to grow in this industry.

Best Digital marketing training in Pune course highlights

We Offer one of the best-in-class Digital Marketing Courses in Pune You’ll Experience

Micro Batch Size
20+ Certifications
Pre Recorded Videos
50+ Latest Modules
Live Case Studies
Right Use of ChatGPT
Business owner can work live on own Digital Marketing Activities

500+ Placement Companies
50+ Live Project Assignments
Classroom & Online Training
Latest AI Tools
Prompt Engineering
100% Practical Session
Agency Driven Digital Marketing Training Institute

Digital Marketing Course

Classroom Digital Marketing Course

AI-powered digital marketing courses in Pune with 300+ hiring partners! Master 40 modules, work with 30+ industry tools.

Google Ads/PPC Course

Upgrade your skills with Shine Digital’s Google Ads Certification Course in Pune, which includes practical training.

SMO and SMM Course

Learn Social media marketing from Shine Digital, the top Social Media Marketing training institute in pune.

Digital Marketing Course Content

Module 1 : Digital Marketing Overview

What is Digital Marketing?
Inbound Marketing Vs Outbound Marketing
Search Engine Optimization (SEO)
Content Marketing
Website Structuring
Website Creation Using WordPress
Blog Writing
Google Analytics
Google Search Console
Latest Digital Advertising Trends
How AI is Shaping The Future of Digital Marketing
Case Studies of Digital Campaigns

Module 2 : Social Media Marketing Overview

What is Social Media Marketing? (SMM)
Why Use Social Media Marketing?
SMO Vs SMM
Understanding Social Media Algorithms
Social Media Statistics
The Importance of Social Media Marketing
Benefits of Social Media Marketing For Businesses
How To Build A Social Media Marketing Strategy
How to Promote Products Through Social Media
SMO Analysis or Audit Reports
Application of AI In Managing Social Media Successfully

Module 3 : Facebook Marketing

Setting Up a Facebook Account
Key Features of Personal Accounts
Building an Effective Facebook Marketing Strategy
Competitor Analysis for Better Positioning
Creating & Managing a Facebook Business Page
Types of Business Pages and Their Uses
Designing an Impactful Cover Photo
Strategies to Increase Page Likes & Followers
Page Management Tools & Options
Types of Posts and Performance Statistics
Post Dimensions & Best Practices
Developing Creative Post Strategies
Facebook Groups for Community Building
Exploring Facebook Marketplace
Using Meta Business Suite Effectively
Facebook Business Manager Overview
AI-Powered Content Creation for Facebook
Generating Creative Post Ideas Using AI
Creating Engaging Post Captions with AI
Hashtag Research & Generation with AI
Facebook Advertising Essentials
Introduction to Facebook Ads
Types of Promotions & Campaign Objectives
Audience Targeting Fundamentals
Advanced Audience Targeting Techniques
Understanding Bidding Strategies
Ad Formats, Dimensions & Compliance Rules
Reporting, Tracking & Performance Analysis
AI in Facebook Advertising
Writing High-Converting Facebook Ad Copies with AI
Audience Research & Persona Creation Using AI
Developing Smart Ad Campaign Strategies with AI

Module 4 : Instagram Marketing

Introduction to Instagram & Its Features
Setting Up Business and Creator Accounts
Content Creation Strategies for Instagram Growth
Mastering Instagram Reels
Creating Viral & Share-Worthy Content
Tracking Performance with Instagram Analytics
Building Strong Brands on Instagram
Instagram Monetization Opportunities
Becoming an Influencer on Instagram
Paid Promotion Strategies for Better Reach
Generating Creative Post Ideas with AI
Writing Engaging Instagram Captions Using AI
Hashtag Research & Generation with AI
Introduction to Instagram Ads
Types of Promotions & Campaign Objectives
Audience Targeting Fundamentals
Advanced Audience Targeting Techniques
Bidding Strategies for Ads
Ad Formats, Dimensions & Guidelines
Writing High-Impact Instagram Ad Copies Using AI
Developing Smart Ad Campaign Strategies with AI

Module 5 : X (Twitter) Marketing

Introduction to X (formerly Twitter)
Benefits of X for Businesses & Brands
Profile Creation & Effective Management
Types of Tweets & Performance Metrics
Building a Winning Content Strategy for X
Posting Your First Tweet with Impact
Case Studies: Analysis of Big Brands on X
Understanding Hashtags & Their Importance
Best Practices for Using Hashtags
Essential Tools for X Marketing
AI-Powered Content for X
Generating Creative Tweet Ideas Using AI
Writing Engaging Tweets with AI
Hashtag Research & Generation with AI
X Advertising Essentials
Introduction to X Ads
Types of Promotions & Campaign Objectives
Audience Targeting Fundamentals
Advanced Audience Targeting Techniques
Effective Bidding Strategies
Ad Formats, Dimensions & Compliance Guidelines
AI in X Advertising
Writing High-Impact Ad Copies Using AI
Developing Smart Ad Campaign Strategies with AI

Module 6 : LinkedIn Marketing

Benefits of Building a Strong LinkedIn Network
Creating and Setting Up a Professional LinkedIn Profile
Optimizing Your Profile for Better Visibility
Expanding Reach with New Connections
Creating and Managing a Company Page
Building a Showcase Page for Products/Services
Leveraging LinkedIn Groups for Networking
Finding Career Opportunities on LinkedIn
Generating Creative Post Ideas Using AI
Writing Professional LinkedIn Posts with AI
Hashtag Research & Generation Using AI
Introduction to LinkedIn Ads
Types of Promotions & Campaign Objectives
Using Filters for Audience Segmentation
Audience Targeting Fundamentals
Advanced Targeting Strategies
Bidding Strategies for LinkedIn Ads
Ad Formats, Dimensions & Compliance Guidelines
Writing High-Impact LinkedIn Ad Copies with AI

Module 7 : Pinterest Marketing

What is Pinterest?
Pinterest Statistics
How brands use Pinterest
Creating a Pinterest Account
Types of Accounts
Customizing the Profile
Pinterest Strategy
Boards on Pinterest
How to manage boards
Pins and Links
Generating Engagements
How to use InfoGraphics
Integrating Pinterest in Site

Module 8 : Quora Marketing

What is Quora?
Quora Statistics
Benefits of Quora Marketing
Top Quora Users & Brands
Creating Quora Account (Personal/Company)
Optimizing the Quora Profile
Following Topics & Users
Understanding the Quora Policies
How to Answer the Questions
Engaging with Users
How to Increase Followers
Quora KPI’s
Quora Stats Tool

Module 9 : Reels Mastery Program

Introduction To Instagram Reels
How To Create Engaging Reels Content
Techniques To Create And Shoot Reels
Matching-Up With Trending Audio & Music
Understanding & Applying Latest Trends & Challenges
How To Grow Audience With Reels

Module 10 : Graphic Designing with Canva Pro

Creating designs from scratch using Canva Pro
Quick tips to make your designs visually appealing
Choosing the right dimensions for your designs
Creating custom backgrounds
Adding text, images, and creative elements
Designing for social media posts
Exploring Canva Pro’s AI Magic Editor

Module 11 : Video Editing with Canva Pro

Importance of video in marketing
Selecting and customizing templates
Adding external images and videos
Adding and styling text in videos
Cutting, trimming, and sequencing clips
Using transitions and effects creatively
Audio & video mixing for professional output
Downloading and exporting videos
Enhancing videos with creative AI elements
Managing voice and audio using AI
Exploring AI tools for video creation

Module 12 : Search Engine Marketing (PPC)

Ad-Words Account Setup
Creating Ad-Words Account
Ad-Words Dash Board
Billing in Ad-Words
Creating First Campaign
Understanding purpose of Campaign
Account Limits in Ad-Words
Location and Language Settings
Networks and Devices
Bidding and Budget
What is Quality Score?
Types of Bidding in AdWords
Ad Formats , Ad Guidelines , Ad Extensions
Ad groups and Keywords
Finding Keyword Ideas Using AI
Creating Search Ad Copies Using AI

Module 13 : E-commerce Marketing Module

Introduction to E-commerce Marketing
Managing Google Merchant Center Accounts
Running Google Ads Shopping Campaigns
Creating and Managing Facebook Catalogues
Facebook Product Sales & Conversion Campaigns
Product Promotion through Email Marketing Campaigns
Managing WhatsApp Business Product Catalogues
Product Page SEO Best Practices
Generating Product Promotion Strategies & Creative Ideas Using AI

Module 14 : Introduction to YouTube Advertising

Importance of Video Marketing in Business Growth
Creating Effective Video Campaigns
Location-Based Targeting Strategies
Understanding & Applying Bidding Strategies
Creating & Managing Targeting Groups
Exploring Targeting Options in Video Ads
Types of YouTube Ad Formats
Measuring & Analyzing Campaign Performance
Identifying the Perfect Target Audience for Google Video Ads Using AI
Writing High-Impact Google Video Ad Copies with AI
Developing Conversion-Focused Google Video Ad Strategies with AI

Module 15 : Website Design And Development

Understanding Domain Names and Extensions
What Are Web Hosting and a Web Server?
Different types of web servers
Different Website Types Depending on Functionality Website planning and conceptualization
Purchasing Web Hosting and a Domain Name
Setting up a Web Server with the Domain Name
Theme Selection for WordPress Installation on Your Server
Customization of the Theme
Creating Pages with Elementor
Posts Management
Activation Posts for Forms Creation of Landing Pages for Website Management Branding
AI-Powered Website Framework Creation
AI-Powered Content Generation for Websites

Module 16 : Search Engine Optimization (SEO) & On-Page SEO

Introduction to On page
On page Analysis Methodology
Fundamental On-page
Domain name in SEO
Importance of HTTPS
URL Optimization
Title Tag Optimization
Meta Tags Optimization
Content Optimization
Heading optimization
Internal Links
Image Optimization
Social Signals & Footer

Module 17 : Technical SEO

Website Speed Optimization
Speed Analysis Tools
Sitemaps Generation
Robots.txt File
URL Redirecting Techniques
Canonical Links
Schema Mark-up
Rich Snippets
New Updates in On page

Module 18 : Link Building & Off-Page SEO Module

Introduction: What is Link Building?
Types of Link Building Methods
Do follow vs. No follow Links
Link Building Guidelines & Best Practices
Understanding Page Authority (PA), Domain Authority (DA) & Spam Score (SS)

Article Submission
Directory Submission
Social Bookmarking
Q&A Participation
Blogging & Commenting
Guest Blogging / Guest Posting
Press Release Submission
Video Submission
Image Submission
Document Submission

Module 19 : Competitor Analysis

Module 20 : Landing Page Optimization

Module 21 : Remarketing Campaign

What is Remarketing?
Benefits of Remarketing Strategy
Types of Remarketing Audience
Building Remarketing List
Building Custom Audience List
Creating Remarketing Campaign
Remarketing Ads Design
Dynamic Ads
Remarketing Lists for Search Ads (RLSA)

Module 22 : Conversion

What is Conversion?
Importance of Conversion Tracking?
Implementation of Conversion Tracking
Result Analysis in Conversion Tracking
Attribution Modeling
Ecommerce Conversion Tracking
Developing Conversion Rate Optimization Strategies Using AI

Module 23 : Understanding Target Audience

Module 24 : Influencer Marketing

Module 25 : Lead & Traffic Generation

What Is Lead
Methods To Generate Traffic
Landing Page Optimization
Understanding Thank You Page
Online Display Marketing
Introduction To Online Display Marketing
Bidding Strategy
Understanding Ad Group
Creating Responsive Ads

Module 26 : Blogging

Module 27 : Content Marketing

Introduction to Content Marketing
Core Objectives of Content Marketing
The 7-Step Strategy to Build a Strong Content Plan
Different Types of Content and Their Uses
Writing Compelling and Engaging Content
Keyword Research for Effective Content Creation
Optimizing Content for SEO (Search Engine Optimization)
Strategies to Distribute and Market Your Content
Growing Your Email List with Content Marketing
Case Studies on Content Marketing

Module 28 : Copy Writing & Ad Copy

Module 29 : Local SEO (Google My Business) Module

Introduction to Local SEO & Google My Business (GMB)
Setting Up Your Business on Google My Business
What is Local SEO & Why GMB Matters
Importance of Local SEO for Businesses
Submitting & Verifying Your Business on GMB
Completing & Optimizing Your GMB Profile
Key Local SEO Ranking Signals
Negative Signals that Impact Local SEO
Citations & Local Directory Submissions

Module 30 : Google Search Console

Overview of Google Search Console
Verification of Properties in Search Console
Website Performance in SERP URL Inspection
Experience Analysis of Sitemap Management Removal Technique for SEO Website Pages
Optimization of Website Speed
Reducing Google Search Console Errors
Enhancing Website Performance In Google Search Console Using AI

Module 31 : Email Marketing

Overview of Email Marketing
The Benefits of Email Advertising
Top Tools for Email Marketing
Goals for Email Marketing
Overview of Mail-Chimp/Sendinblue
Pricing Structure for Sendinblue and Mail-Chimp
Configuring and Configuring an Account
Strategy for Email Marketing
Building a List of Subscribers Including Forms in the Website Bringing in Subscribers in a List
Email Marketing Campaign Types
Establishing an Email Marketing Campaign

Module 32 : Whatsapp Marketing

Strategies for Whatsapp Marketing
Benefits of WhatsApp for business
Setting Up Auto Replies for Business Profiles
How Can the WhatsApp Icon Be Installed on a WordPress Website?
How Can One-Click Chat Be Set Up?
How Can an Initial Message Be Set Up?
WhatsApp Bulk Sending Softwares
Whatsapp One-Click Testing on Site

Module 33 : Application Of AI in Digital Marketing

AI's Use in Digital Marketing
Use of AI in Digital Marketing
Use of ChatGPT in Digital Marketing
Prompt Checklist for ChatGPT
Using ChatGPT for Content Creation
Use of QuillBot AI Tool
Use DALL-E AI Tool
Use Copy.ai AI Tool
AI Tool List (Text to Image, Text to Speech, and Many Other AI Tools)

Module 34 : Google Analytics (GA4) Module

Introduction to Next-Generation Analytics: Google Analytics 4 (GA4)
Setting Up a GA4 Property
Event Tracking & Management in GA4
Conversion Setup & Management
Managing Accounts, Properties & User Permissions
Exploring Reports & Custom Dashboards
Using Analytics Intelligence for Insights
Advertising & Campaign Tracking
Audience Segmentation, Remarketing & User Tracking
Importing Data into GA4
Real-Time Data Monitoring & Analysis
Enhancing Google Analytics Insights with AI

Module 35 : Reports Analysis

Module 36 : Online Reputation management

What is ORM?
Why we need ORM
Examples of ORM
Blogs & Websites
Review Sites
Complaint sites
Social Media
Search Engine ORM Strategy
Autosuggestion & Related Searches
Search Engine Results
Image Search Results
Blogs & Websites ORM
Solutions for external websites
Complaint Sites ORM
Managing Reviews
Popular Review Sources
How to get Positive Reviews
How to respond to Negative Reviews
How to handle Fake Reviews?

Module 37 : Freelancing Module

Introduction to Freelancing
Understanding How Freelancing Works
Strategies to Find and Secure Freelancing Projects
How to Pitch Clients Effectively
Creating Winning Proposals & Freelancing Templates
Setting Quotations, Pricing & Service Packages
Best Practices for Working on Freelancing Projects
Popular Websites for Freelancing Opportunities

Module 38 : Resume Building

Module 39 : Interview Preparation

Module 40 : Mock Test

Digital Marketing Course Content

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Who Can Do This Course

Learn Digital Marketing & Gen-AI Tools

We are the top digital marketing training Institute in Pune, offering expert guidance on 50+ Digital Marketing & Gen-AI tools.

What our Students have to Say

Here Is our feedback from our past students For Digital Marketing Course in Pune

“Shine Digital is one of the best digital marketing training institutes in Pune. The quality of education is exceptional, and the course content is rich with practical, easy-to-understand insights. I highly recommend Shine Digital to anyone serious about building a successful career in digital marketing.”

Pavan Shinde Student

“The Digital Marketing Training at Shine Digital was outstanding! The course covered everything from social media marketing and SEO to PPC campaign optimization. The flexible online format made it easy to learn at my own pace. I highly recommend this program to anyone looking to strengthen their skills in digital media planning and buying.”

Sheetal Swami Student

"Completing the Digital Marketing Certification Course at Shine Digital was a truly transformative experience! The course content was current, practical, and covered the latest trends in SEO and digital marketing. The certification added real value to my credentials, and I’m confident the skills I gained will help me advance my career as an Digital Marketing Freelancer."

Akshay Deshpande Freelancer

“Completing the Digital Marketing Training from Shine Digital was a real game-changer for me. The program covered everything from content marketing and SEO to effective social media strategies. The certification added great value to my professional profile, and I’m truly grateful for the skills and knowledge I gained. Highly recommended for fellow content writers looking to grow in digital marketing”

Neeraj Patel Business Owner

Frequently asked questions

Course / Content

1. Do you provide 100% Job / Placement in the Digital Marketing Training Institute in Pune?

Yes, we assure you of 100% placement assistance after you complete our digital marketing course in Pune.

2. What is the average Salary Package after doing Digital Marketing Classes in Pune?

Once you complete this course, you can get an annual package of around 1.50 lacs to 2.50 lacs in Pune. If you get a job placement in the metro cities like Delhi, Mumbai, Bengaluru, and Chennai, the salary package will increase according to the industry.

3. What are the digital marketing job sectors in India?

With digital marketing skills, you can pursue a career in startups, e-commerce, social media, real estate, IT companies, event companies, education, and online advertising.

4. What are the eligibility criteria for the Classroom & Online Digital Marketing Course in Pune?

There is no eligibility criterion for the classroom & online digital marketing course in Pune. Anyone can join and learn this skill. All you need is passion and the desire to learn a new skill.

5. What if I fail to attend Class?

You can access the online course through a recorded video, or you can learn in the next batch.

6. What is your batch size?

We offer our training session to only 6 students per batch, so every student can get individual attention from us and get benefitted.

7. How many modules do you cover in the digital marketing certification course?

We cover 50 modules of the digital marketing course in Pune with hands-on experience so you can excel in this skill.

8. How can I join & start Digital Marketing Courses in Pune?

You can contact us through email, call, or the form available on our website.

9. What is the duration of the Course?

Our digital marketing course is of 2.5 months’ duration.

Job & Certification

1. Do you provide 100% Job / Placement in the Digital Marketing Training Institute in Pune?

Yes, we assure you of 100% placement assistance after you complete our digital marketing course in Pune.
Yes, we provide 3-month internships to our trainees after completion of the digital marketing course.

2. What is the average Salary Package after doing Digital Marketing Classes in Pune?

3. How many certificates do you provide?

After completion of this digital marketing course, we will offer you 10 certifications from our institute, of which 9 certificates are from Google and 1 is from our institute.

4. Do you provide an Internship?

Yes, we provide 3-month internships to our trainees after completion of the digital marketing course.