Best Online Digital Marketing Course in pune,India – Certification & 100% Placement Assistance
Apply Now
Students Trained
Yrs Of Expert
Placements
Certificates
Advanced AI-Powered Online Digital Marketing Training Program
Why Shine Digital For Digital Marketing Courses In Pune.
- Experienced & Certified Instructors
- Live Projects (Multiple Domain)
- Industry Based Course Curriculum
- Interview Preparation & Mock Interview Session
- Flexible Free Demo Class Available
- Payment Instalment Option
- 50+ Latest Modules
- 100% Placement & Job Assistance
- Live Mentor-led Sessions
- 3 Months Internship Letter
- Live Case Studies
- Startup & Freelancing Guidance
- Resume & Linked-in Profile Building
- Weekdays & Weekend Classes
Total 50+ Modules – In-depth, Advanced and Practical
Module 1 : Digital Marketing Overview
- What is Digital Marketing?
- Inbound Marketing Vs Outbound Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Website Structuring
- Website Creation Using WordPress
- Blog Writing
- Google Analytics
- Google Search Console
- Latest Digital Advertising Trends
- How AI is Shaping The Future of Digital Marketing
- Case Studies of Digital Campaigns
Module 2 : Social Media Marketing Overview
- What is Social Media Marketing? (SMM)
- Why Use Social Media Marketing?
- SMO Vs SMM
- Understanding Social Media Algorithms
- Social Media Statistics
- The Importance of Social Media Marketing
- Benefits of Social Media Marketing For Businesses
- How To Build A Social Media Marketing Strategy
- How to Promote Products Through Social Media
- SMO Analysis or Audit Reports
- Application of AI In Managing Social Media Successfully
Module 3 : Facebook Marketing
- Setting Up a Facebook Account
- Key Features of Personal Accounts
- Building an Effective Facebook Marketing Strategy
- Competitor Analysis for Better Positioning
- Creating & Managing a Facebook Business Page
- Types of Business Pages and Their Uses
- Designing an Impactful Cover Photo
- Strategies to Increase Page Likes & Followers
- Page Management Tools & Options
- Types of Posts and Performance Statistics
- Post Dimensions & Best Practices
- Developing Creative Post Strategies
- Facebook Groups for Community Building
- Exploring Facebook Marketplace
- Using Meta Business Suite Effectively
- Facebook Business Manager Overview
- AI-Powered Content Creation for Facebook
- Generating Creative Post Ideas Using AI
- Creating Engaging Post Captions with AI
- Hashtag Research & Generation with AI
- Facebook Advertising Essentials
- Introduction to Facebook Ads
- Types of Promotions & Campaign Objectives
- Audience Targeting Fundamentals
- Advanced Audience Targeting Techniques
- Understanding Bidding Strategies
- Ad Formats, Dimensions & Compliance Rules
- Reporting, Tracking & Performance Analysis
- AI in Facebook Advertising
- Writing High-Converting Facebook Ad Copies with AI
- Audience Research & Persona Creation Using AI
- Developing Smart Ad Campaign Strategies with AI
Module 4 : Instagram Marketing
- Introduction to Instagram & Its Features
- Setting Up Business and Creator Accounts
- Content Creation Strategies for Instagram Growth
- Mastering Instagram Reels
- Creating Viral & Share-Worthy Content
- Tracking Performance with Instagram Analytics
- Building Strong Brands on Instagram
- Instagram Monetization Opportunities
- Becoming an Influencer on Instagram
- Paid Promotion Strategies for Better Reach
- Generating Creative Post Ideas with AI
- Writing Engaging Instagram Captions Using AI
- Hashtag Research & Generation with AI
- Introduction to Instagram Ads
- Types of Promotions & Campaign Objectives
- Audience Targeting Fundamentals
- Advanced Audience Targeting Techniques
- Bidding Strategies for Ads
- Ad Formats, Dimensions & Guidelines
- Writing High-Impact Instagram Ad Copies Using AI
- Developing Smart Ad Campaign Strategies with AI
Module 5 : X (Twitter) Marketing
- Introduction to X (formerly Twitter)
- Benefits of X for Businesses & Brands
- Profile Creation & Effective Management
- Types of Tweets & Performance Metrics
- Building a Winning Content Strategy for X
- Posting Your First Tweet with Impact
- Case Studies: Analysis of Big Brands on X
- Understanding Hashtags & Their Importance
- Best Practices for Using Hashtags
- Essential Tools for X Marketing
- AI-Powered Content for X
- Generating Creative Tweet Ideas Using AI
- Writing Engaging Tweets with AI
- Hashtag Research & Generation with AI
- X Advertising Essentials
- Introduction to X Ads
- Types of Promotions & Campaign Objectives
- Audience Targeting Fundamentals
- Advanced Audience Targeting Techniques
- Effective Bidding Strategies
- Ad Formats, Dimensions & Compliance Guidelines
- AI in X Advertising
- Writing High-Impact Ad Copies Using AI
- Developing Smart Ad Campaign Strategies with AI
Module 6 : LinkedIn Marketing
- Benefits of Building a Strong LinkedIn Network
- Creating and Setting Up a Professional LinkedIn Profile
- Optimizing Your Profile for Better Visibility
- Expanding Reach with New Connections
- Creating and Managing a Company Page
- Building a Showcase Page for Products/Services
- Leveraging LinkedIn Groups for Networking
- Finding Career Opportunities on LinkedIn
- Generating Creative Post Ideas Using AI
- Writing Professional LinkedIn Posts with AI
- Hashtag Research & Generation Using AI
- Introduction to LinkedIn Ads
- Types of Promotions & Campaign Objectives
- Using Filters for Audience Segmentation
- Audience Targeting Fundamentals
- Advanced Targeting Strategies
- Bidding Strategies for LinkedIn Ads
- Ad Formats, Dimensions & Compliance Guidelines
- Writing High-Impact LinkedIn Ad Copies with AI
Module 7 : Pinterest Marketing
- What is Pinterest?
- Pinterest Statistics
- How brands use Pinterest
- Creating a Pinterest Account
- Types of Accounts
- Customizing the Profile
- Pinterest Strategy
- Boards on Pinterest
- How to manage boards
- Pins and Links
- Generating Engagements
- How to use InfoGraphics
- Integrating Pinterest in Site
Module 8 : Quora Marketing
- What is Quora?
- Quora Statistics
- Benefits of Quora Marketing
- Top Quora Users & Brands
- Creating Quora Account (Personal/Company)
- Optimizing the Quora Profile
- Following Topics & Users
- Understanding the Quora Policies
- How to Answer the Questions
- Engaging with Users
- How to Increase Followers
- Quora KPI’s
- Quora Stats Tool
Module 9 : Reels Mastery Program
- Introduction To Instagram Reels
- How To Create Engaging Reels Content
- Techniques To Create And Shoot Reels
- Matching-Up With Trending Audio & Music
- Understanding & Applying Latest Trends & Challenges
- How To Grow Audience With Reels
Module 10 : Graphic Designing with Canva Pro
- Creating designs from scratch using Canva Pro
- Quick tips to make your designs visually appealing
- Choosing the right dimensions for your designs
- Creating custom backgrounds
- Adding text, images, and creative elements
- Designing for social media posts
- Exploring Canva Pro’s AI Magic Editor
Module 11 : Video Editing with Canva Pro
- Importance of video in marketing
- Selecting and customizing templates
- Adding external images and videos
- Adding and styling text in videos
- Cutting, trimming, and sequencing clips
- Using transitions and effects creatively
- Audio & video mixing for professional output
- Downloading and exporting videos
- Enhancing videos with creative AI elements
- Managing voice and audio using AI
- Exploring AI tools for video creation
Module 12 : Search Engine Marketing (PPC)
- Ad-Words Account Setup
- Creating Ad-Words Account
- Ad-Words Dash Board
- Billing in Ad-Words
- Creating First Campaign
- Understanding purpose of Campaign
- Account Limits in Ad-Words
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- What is Quality Score?
- Types of Bidding in AdWords
- Ad Formats , Ad Guidelines , Ad Extensions
- Ad groups and Keywords
- Finding Keyword Ideas Using AI
- Creating Search Ad Copies Using AI
Module 13 : E-commerce Marketing Module
- Introduction to E-commerce Marketing
- Managing Google Merchant Center Accounts
- Running Google Ads Shopping Campaigns
- Creating and Managing Facebook Catalogues
- Facebook Product Sales & Conversion Campaigns
- Product Promotion through Email Marketing Campaigns
- Managing WhatsApp Business Product Catalogues
- Product Page SEO Best Practices
- Generating Product Promotion Strategies & Creative Ideas Using AI
Module 14 : Introduction to YouTube Advertising
- Importance of Video Marketing in Business Growth
- Creating Effective Video Campaigns
- Location-Based Targeting Strategies
- Understanding & Applying Bidding Strategies
- Creating & Managing Targeting Groups
- Exploring Targeting Options in Video Ads
- Types of YouTube Ad Formats
- Measuring & Analyzing Campaign Performance
- Identifying the Perfect Target Audience for Google Video Ads Using AI
- Writing High-Impact Google Video Ad Copies with AI
- Developing Conversion-Focused Google Video Ad Strategies with AI
Module 15 : Website Design And Development
- Understanding Domain Names and Extensions
- What Are Web Hosting and a Web Server?
- Different types of web servers
- Different Website Types Depending on Functionality Website planning and conceptualization
- Purchasing Web Hosting and a Domain Name
- Setting up a Web Server with the Domain Name
- Theme Selection for WordPress Installation on Your Server
- Customization of the Theme
- Creating Pages with Elementor
- Posts Management
- Activation Posts for Forms Creation of Landing Pages for Website Management Branding
- AI-Powered Website Framework Creation
- AI-Powered Content Generation for Websites
Module 16 : Search Engine Optimization (SEO) & On-Page SEO
- Introduction to On page
- On page Analysis Methodology
- Fundamental On-page
- Domain name in SEO
- Importance of HTTPS
- URL Optimization
- Title Tag Optimization
- Meta Tags Optimization
- Content Optimization
- Heading optimization
- Internal Links
- Image Optimization
- Social Signals & Footer
Module 17 : Technical SEO
- Website Speed Optimization
- Speed Analysis Tools
- Sitemaps Generation
- Robots.txt File
- URL Redirecting Techniques
- Canonical Links
- Schema Mark-up
- Rich Snippets
- New Updates in On page
Module 18 : Link Building & Off-Page SEO Module
- Introduction: What is Link Building?
- Types of Link Building Methods
- Do follow vs. No follow Links
- Link Building Guidelines & Best Practices
- Understanding Page Authority (PA), Domain Authority (DA) & Spam Score (SS)
- Link Building Activities:
- Article Submission
- Directory Submission
- Social Bookmarking
- Q&A Participation
- Blogging & Commenting
- Guest Blogging / Guest Posting
- Press Release Submission
- Video Submission
- Image Submission
- Document Submission
- Link Analysis & Tools:
- Using SEMrush, A hrefs & MOZ for Link Analysis
- Competitor Backlink Analysis with SEO Tools
- Removing Spammy/Unnatural Links with Google’s Disavow Tool
- AI-Powered Off-Page SEO:
- Developing Data-Driven Off-Page SEO Strategies Using AI
- Generating Optimized Content for Submissions Across Platforms with AI
Module 19 : Competitor Analysis
- Introduction To Competitors Analysis
- Tools For Competitor Analysis
Module 20 : Landing Page Optimization
- Landing Page Optimization
- Understanding Thank You Page
Module 21 : Remarketing Campaign
- What is Remarketing?
- Benefits of Remarketing Strategy
- Types of Remarketing Audience
- Building Remarketing List
- Building Custom Audience List
- Creating Remarketing Campaign
- Remarketing Ads Design
- Dynamic Ads
- Remarketing Lists for Search Ads (RLSA)
Module 22 : Conversion
- What is Conversion?
- Importance of Conversion Tracking?
- Implementation of Conversion Tracking
- Result Analysis in Conversion Tracking
- Attribution Modeling
- Ecommerce Conversion Tracking
- Developing Conversion Rate Optimization Strategies Using AI
Module 23 : Understanding Target Audience
- How To Do Market Research & Competitor Analysis
- Finding Out Customer Needs, Pain Points And Trends
- Storytelling Using Copywriting
- Creating Best Call To Action (CTAs) AdCopy
Module 24 : Influencer Marketing
- What Is Influencer Marketing
- Case Study Of Influencer Marketing
Module 25 : Lead & Traffic Generation
- What Is Lead
- Methods To Generate Traffic
- Landing Page Optimization
- Understanding Thank You Page
- Online Display Marketing
- Introduction To Online Display Marketing
- Bidding Strategy
- Understanding Ad Group
- Creating Responsive Ads
Module 26 : Blogging
- Topic Selection
- Topic Selection
- Formats Of Blogging
- Monetization
Module 27 : Content Marketing
- Introduction to Content Marketing
- Core Objectives of Content Marketing
- The 7-Step Strategy to Build a Strong Content Plan
- Different Types of Content and Their Uses
- Writing Compelling and Engaging Content
- Keyword Research for Effective Content Creation
- Optimizing Content for SEO (Search Engine Optimization)
- Strategies to Distribute and Market Your Content
- Growing Your Email List with Content Marketing
- Case Studies on Content Marketing
Module 28 : Copy Writing & Ad Copy
- Introduction To Copywriting & Adcopy
- Role Of Copywriting In Digital Marketing
- Role Of Adcopy In Digital Marketing
Module 29 : Local SEO (Google My Business) Module
- Introduction to Local SEO & Google My Business (GMB)
- Setting Up Your Business on Google My Business
- What is Local SEO & Why GMB Matters
- Importance of Local SEO for Businesses
- Submitting & Verifying Your Business on GMB
- Completing & Optimizing Your GMB Profile
- Key Local SEO Ranking Signals
- Negative Signals that Impact Local SEO
- Citations & Local Directory Submissions
Module 30 : Google Search Console
- Overview of Google Search Console
- Verification of Properties in Search Console
- Website Performance in SERP URL Inspection
- Experience Analysis of Sitemap Management Removal Technique for SEO Website Pages
- Optimization of Website Speed
- Reducing Google Search Console Errors
- Enhancing Website Performance In Google Search Console Using AI
Module 31 : Email Marketing
- Overview of Email Marketing
- The Benefits of Email Advertising
- Top Tools for Email Marketing
- Goals for Email Marketing
- Overview of Mail-Chimp/Sendinblue
- Pricing Structure for Sendinblue and Mail-Chimp
- Configuring and Configuring an Account
- Strategy for Email Marketing
- Building a List of Subscribers Including Forms in the Website Bringing in Subscribers in a List
- Email Marketing Campaign Types
- Establishing an Email Marketing Campaign
Module 32 : Whatsapp Marketing
- Strategies for Whatsapp Marketing
- Benefits of WhatsApp for business
- Setting Up Auto Replies for Business Profiles
- How Can the WhatsApp Icon Be Installed on a WordPress Website?
- How Can One-Click Chat Be Set Up?
- How Can an Initial Message Be Set Up?
- WhatsApp Bulk Sending Softwares
- Whatsapp One-Click Testing on Site
Module 33 : Application Of AI in Digital Marketing
- AI's Use in Digital Marketing
- Use of AI in Digital Marketing
- Use of ChatGPT in Digital Marketing
- Prompt Checklist for ChatGPT
- Using ChatGPT for Content Creation
- Use of QuillBot AI Tool
- Use DALL-E AI Tool
- Use Copy.ai AI Tool
- AI Tool List (Text to Image, Text to Speech, and Many Other AI Tools)
Module 34 : Google Analytics (GA4) Module
- Introduction to Next-Generation Analytics: Google Analytics 4 (GA4)
- Setting Up a GA4 Property
- Event Tracking & Management in GA4
- Conversion Setup & Management
- Managing Accounts, Properties & User Permissions
- Exploring Reports & Custom Dashboards
- Using Analytics Intelligence for Insights
- Advertising & Campaign Tracking
- Audience Segmentation, Remarketing & User Tracking
- Importing Data into GA4
- Real-Time Data Monitoring & Analysis
- Enhancing Google Analytics Insights with AI
Module 35 : Reports Analysis
- Google Analytics Reports
- Search Console Reports
- Website Position Analysis
- Website Monthly Reports
- Backlinks Reports
Module 36 : Online Reputation management
- What is ORM?
- Why we need ORM
- Examples of ORM
- Blogs & Websites
- Review Sites
- Complaint sites
- Social Media
- Search Engine ORM Strategy
- Autosuggestion & Related Searches
- Search Engine Results
- Image Search Results
- Blogs & Websites ORM
- Solutions for external websites
- Complaint Sites ORM
- Managing Reviews
- Popular Review Sources
- How to get Positive Reviews
- How to respond to Negative Reviews
- How to handle Fake Reviews?
Module 37 : Freelancing Module
- Introduction to Freelancing
- Understanding How Freelancing Works
- Strategies to Find and Secure Freelancing Projects
- How to Pitch Clients Effectively
- Creating Winning Proposals & Freelancing Templates
- Setting Quotations, Pricing & Service Packages
- Best Practices for Working on Freelancing Projects
- Popular Websites for Freelancing Opportunities
Module 38 : Resume Building
- Creating Resume
- Portfolio Building
Module 39 : Interview Preparation
- Interview Question
Module 40 : Mock Test
- 1 on 1 Mock Test
Weekday, Weekend, Online & Offline Batches for Digital Marketing Courses in Pune
| Batch Time | Start Date | Duration | Training Mode | Enroll |
|---|---|---|---|---|
| 10 AM to 12 PM | 1 Jan 2026 | 2.5 Months – Weekdays | Classroom | Enroll Now |
| 4 PM to 6 PM | 1 Jan 2026 | 2.5 Months – Weekdays | Online | Enroll Now |
| 10 AM to 1 PM | 15 Jan 2026 | 3 Months – Weekend | Classroom | Enroll Now |
| 4 PM to 7 PM | 15 Jan 2026 | 3 Months – Weekend | Online | Enroll Now |
Digital Marketing & AI Tools
Digital Marketing Course Eligibility, Career, Job Sectors & Cities
Digital Marketing Job Roles
- Social Media Expert
- PPC Specialist
- Campaign Manager
- Digital Marketing Executive
- Digital Marketing Consultant
- SEO Specialist
- SEO Consultant
- Social Media Consultant
- Content Marketer/Strategist
- Email Marketing Specialist
- Digital Marketing Strategist
- Branding Manager
Eligibility for Digital Marketing Course
- Graduates and Post-Graduates of any stream
- Learners of any age group
- Business Owners/Entrepreneurs
- Advertising & Professionals
- Product & Brand Manager
- Working Professional
- Job Seekers
- Website Developers
- Web Designer
- Graphic Designers
- Part-Time Professionals
- Housewives
Job Sectors
- IT Companies
- E-Commerce
- New Startups
- Event Companies
- Educations Sectors
- Banking
- Real Estate
- Film Industry
- Telecom Sectors
- Government Sectors
- Advertisement Companies
Job Availability
- Pune
- Mumbai
- Delhi
- Bengaluru
- Kolkata
- Indore
- Hyderabad
- Chennai
- Bhopal
- Nagpur
- Nasik
- Goa
100+ Placement Partners in Pune
Industry Recognized Certification From Shine Digital
Students Trained
Placement Companies
Placement Success
6 Google Ads Certification
HubSpot Certification
Google Analytics Certification
Shine Digital
What our Students have to Say
“Shine Digital is one of the best digital marketing training institutes in Pune. The quality of education is exceptional, and the course content is rich with practical, easy-to-understand insights. I highly recommend Shine Digital to anyone serious about building a successful career in digital marketing.”
“The Digital Marketing Training at Shine Digital was outstanding! The course covered everything from social media marketing and SEO to PPC campaign optimization. The flexible online format made it easy to learn at my own pace. I highly recommend this program to anyone looking to strengthen their skills in digital media planning and buying.”
"Completing the Digital Marketing Certification Course at Shine Digital was a truly transformative experience! The course content was current, practical, and covered the latest trends in SEO and digital marketing. The certification added real value to my credentials, and I’m confident the skills I gained will help me advance my career as an Digital Marketing Freelancer."
“Completing the Digital Marketing Training from Shine Digital was a real game-changer for me. The program covered everything from content marketing and SEO to effective social media strategies. The certification added great value to my professional profile, and I’m truly grateful for the skills and knowledge I gained. Highly recommended for fellow content writers looking to grow in digital marketing”
Frequently asked questions
1. How Do I Become A Full Stack Digital Marketing Professional?
2. What Qualifications Do I Need To Become Digital Marketer?
3. Can I start a career as a Freelancer?
4. I am a business person. How will this digital marketing course be useful for me?
5. Do you provide classroom digital marketing training in pune?
6. Which Is Best SEO, PPC, SMM And Affiliate Marketing For Fresher In Digital Marketing?
7. What Is The Best Way To Learn Digital Marketing?
8. What Is The Average Salary For A Full Stack Digital Marketer?
9. How Shine Digital Course Differentiates Itself In Several Ways:
- Practical Agency-Style Training
- Up-to-Date & AI-Integrated Curriculum
- Industry Recognition & Partnerships
- Placement Guarantee
- Mentorship and Community
- Proven Results and Reputation
10. What career options are available after completing this course?
- Digital Marketing Executive/Manager – Responsible for planning and overseeing a company’s overall online marketing strategy.
- SEO Specialist/SEO Analyst – Focuses on improving website visibility and rankings on search engines.
- Google Ads/PPC Specialist – Manages pay-per-click advertising campaigns to drive targeted traffic and leads.
- Social Media Manager – Handles social media strategy, content creation, engagement, and paid promotions.
- Content Marketer/Content Writer – Develops and manages content strategies, including blogs, articles, and other digital assets.
- Email Marketing Specialist – Executes email campaigns, automation, and audience nurturing.
- Web Analyst – Works with analytics tools to track data and provide insights for marketing decisions.
- Digital Marketing Trainer – Opportunities to train and mentor others based on the skills and expertise gained.
- Freelance Digital Marketer – Offers digital marketing services independently to clients as a consultant.
Our Placement Partners














