Google Ads Certification Course in Pune
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PPC Course in Pune | PPC Training by Shine Digital
Why Choose Shine Digital for PPC Course in Pune
- Learn from certified experts with deep knowledge of Pay-Per-Click advertising
- We provide practical and theoretical training to help you easily clear the Google Ads certification.
- Students receive the latest, expertly curated study material.
- Our SEM-focused curriculum builds real, job-ready digital marketing skills.
- Shine Digital offers dedicated job assistance after course completion.
Google AdWords PPC Course Syllabus
Module 1: Introduction to Pay Per Click
- What is Pay Per Click (PPC)?
- How Does Pay Per Click Advertising Work?
- Types of Pay Per Click
- Search PPC
- Display PPC
Module 2: Keyword Match Types and Quality Score
- What are Keyword Match Types?
- Diving Deep in to Keyword Match Types
- What is Quality Score and its Importance
- How to check the Quality Score of your Ad
- How to use Keyword Match types to get better results
Module 3: Keyword Research
- Keyword Research Tools
- How to do Keyword Research
Module 4: Search Ad Campaign
- What are Ad Groups and why they are important ?
- Ingredients of a Good Search Ad
- Creating a Search Ad
Module 5: Display Ad Campaign
- Getting Started With Display Ads
- Overview of Dashboard and UI
- Targeting Audience with Pin Mode
- Best Bid Strategy for Display Ads
- Setting up Daily Budget
- Defining the Audience for the Campaign
- Content Targeting for Display Ads
- Responsive Display Ads
- How to create Custom Display Ads without Hiring a Designer
- Creating GIF Ad Banners
- Smart Display Ad Campaign
- Gmail Ads Setup
Module 6: Advertising on Youtube and Playstore
- Getting Started with Youtube Ads
- Location and Language Targeting
- Frequency Capping, Ad Scheduling and Device Targeting
- Demographics and Audience Targeting
- Different types of Bidding Strategies for Youtube Ads
- Creating and Publishing Bumper Ads
- In-stream Ads on Youtube
- Video Discovery Ad
- Non-Skibbale in-stream ad
- Outsream Ads – how they work?
- What is AD Sequence and how to use it on Youtube
- Ad Sequence – Part 2
- Universal App Campaign on Playstore
Module 7: Google Ads with Analytics and Tag Manager
- Linking Google Ads Account with Google Analytics
- Creating Audience for Remarketing in Google Analytics
- Remarketing with Analytics Audience
- Remarketing with Google Tag Manager
- Conversion Tracking with Google Tag Manager
Module 8: Freelancing and Job Opportunities
- How to get PPC projects as a freelancer in Pune
- Writing proposals and pricing strategies
- Job portals where PPC professionals are in demand
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Who Should Enroll in Our PPC Course in Pune
- Students and beginners eager to start a strong digital marketing career
- Freelancers looking to expand their services with professional PPC skills
- Business owners who want to manage their own ads and reduce agency costs
- Marketing professionals looking for advanced PPC training
What our Students have to Say
“Shine Digital is one of the best digital marketing training institutes in Pune. The quality of education is exceptional, and the course content is rich with practical, easy-to-understand insights. I highly recommend Shine Digital to anyone serious about building a successful career in digital marketing.”
“The Digital Marketing Training at Shine Digital was outstanding! The course covered everything from social media marketing and SEO to PPC campaign optimization. The flexible online format made it easy to learn at my own pace. I highly recommend this program to anyone looking to strengthen their skills in digital media planning and buying.”
"Completing the Digital Marketing Certification Course at Shine Digital was a truly transformative experience! The course content was current, practical, and covered the latest trends in SEO and digital marketing. The certification added real value to my credentials, and I’m confident the skills I gained will help me advance my career as an Digital Marketing Freelancer."
“Completing the Digital Marketing Training from Shine Digital was a real game-changer for me. The program covered everything from content marketing and SEO to effective social media strategies. The certification added great value to my professional profile, and I’m truly grateful for the skills and knowledge I gained. Highly recommended for fellow content writers looking to grow in digital marketing”
Frequently asked questions
1. What is a PPC Course?
2. Who can enroll in the PPC Course?
3. What Is The Best Way To Learn PPC Course?
4. How Do I Become A PPC Expert?
5. Do you provide certification after the PPC Course in pune?
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