Social Media Marketing Course in Pune with 100% Placement Assistance

Learn Social media marketing from Shine Digital, the top Social Media Marketing training institute in pune providing the best Social media courses with placements.

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Online/Classroom Social Media Marketing Course in Pune

Boost your digital career with our Social Media Marketing Course in Pune, which is designed for students who want to gain real-world marketing skills. This comprehensive package includes strategy development, audience targeting, content creation, analytics, and advertising on all major platforms. Whether you’re a beginner or a working professional, our Social Media Marketing Training in Pune includes theory and hands-on experience to help you grow confidently.

Recognized as one of the top social media marketing training programs in Pune, our training program is designed by industry experts to keep you ahead of the ever-changing digital scene. You’ll also get access to one of the most sophisticated Social Media Marketing certification courses in Pune, which will provide you with hands-on experience, expert mentorship, and certification to help you develop in your career.

Join us and take the next step toward becoming a successful social media marketer.

What Makes Us Stand Out From Other Institutes?

Social Media Marketing course syllabus

Module 1 - Introduction to Social Media & Facebook

Social Media and Its Importance in Digital Marketing.
SMM Vs SMO.
Introduction to Facebook.
Facebook account setup.
Facebook for Personal Account and Its Elements.
Creating a post.
Facebook Page for businesses.
Different Types of Business pages are offered by Facebook.
Profile Pic and Cover photo dimensions for pages.
Types of Posts and Statistics.
Hashtags and their advantages.
Facebook Page Designing.
Engaging Fans and Increasing the Likes.
Page management options.
Facebook Events creation.
Facebook Insights.
Facebook Groups.
Market Segmentation, Targeting, and Positioning. (STP)
Real World Case Study Example.
Increasing Facebook followers organically
Facebook Groups & Types of Groups.
Importance and Advantages of running a community on Facebook.

Module 2- Facebook Advertising

What is Facebook Advertising
Objectives of Facebook Ads
Likes & Engagements Campaign
Clicks & Conversions Campaign
Ad sets & Audience
Advanced Audience Targeting
Bidding & Budget Settings
Designing FB ads
Conversion Tracking
Remarketing Audience
Remarketing Campaign
Reports Management
Business Manager
Advanced Facebook settings

Module 3- LinkedIn Marketing

What is LinkedIn?
Benefits of LinkedIn Network
Create a LinkedIn profile
Optimizing the profile
Skills and Endorsements
Recommendations in LinkedIn
Creating new connections
Posting content in the profile
LinkedIn Groups
Finding Jobs in Linkedin
Creating a LinkedIn company page
Customization of page
Posting in LinkedIn Page
Advertising in LinkedIn
Types of Ad Campaign
Targeting Options
Bidding & Budget
Reports Analysis

Module 4 - Twitter Marketing

Introduction to Twitter.
Twitter for Brand building.
Creating a Twitter profile.
Fan Engagement on Twitter.
Twitter HashTags.
Choosing Hashtags for your business?
Engaging users on Twitter.
Integrating Twitter with other social media networking sites.

Module 5 - Instagram

What is Instagram Marketing
Why should you use Instagram for your business
How to increase followers on Instagram
Tips to get good Engagement on Instagram
Best Instagram Marketing Tactics
Instagram Hashtags
Instagram Stories & their importance
60seconders on Instagram – Instagram Video Ads.
Instagram paid to advertise
IGTV and its importance

Module 6- Pinterest Marketing

What is Pinterest?
How brands use Pinterest
Creating a Pinterest Account
Customizing the Profile
Pinterest Pins Strategy
Boards on Pinterest
How to Create Pins
Pinterest Plugins
Custom Dimensions
Generating Engagements
Using Info Graphics
Integrating Pinterest in Site
Engagement Metrics for Pins
Pinterest Analytics
Pinterest Ads

Module 7 - Quora Marketing

Introduction to Quora
Benefits of Quora Marketing
Creating Personal Quora Account
Profile Setup Guidelines
Quora Account Policies
Following Topics
Follow & connect with Contacts
Writing Answers on Quora
How to Engage with Users
Quora Engagement Metrics
Quora Analytics
Creating Quora Business Page
Answering questions as business
Quora advertising
Types of Quora Campaigns
Reports & Analysis

Module 8 - YouTube Marketing

What is Video Marketing
Statistics of Video Marketing
Creating a YouTube Channel
Customizing the YouTube Channel
Create a video marketing strategy
Viral video examples
Types of Video Posts
How to create YouTube Videos
How to Rank YouTube Videos on top
Custom settings in videos
YouTube Engagement Metrics
Increasing Subscribers
End Screens & Cards
How to use Playlists
Understanding copyrights and spam
YouTube Creator Studio
In-depth Statistics Analysis

Module 9 - Social Media Management Tools

Who Can Join This Social Media Marketing Course in Pune?

If you want to develop a successful career in social media marketing, our Best SMM Training Institute in Pune is the place to begin. This course is aimed for anyone who wants to learn, master, and use real-world social media methods, such as:

At our leading Social Media Marketing training institute in Pune, professional mentors guide you through each idea with practical, hands-on training. You’ll acquire hands-on experience, industry insights, and the confidence to work professionally—all while studying in a supportive and skill-focused environment.

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What You Will Learn in Social Media Marketing

Our Social Media Marketing course is thoughtfully designed to help students understand every concept with clarity and depth. Spread across 1½ months, this short-term certification program covers both basic and advanced elements of social media marketing, along with essential tools and applications.By completing this course, learners will gain the skills required for effective planning, strategy building, and successful execution of social media campaigns.

Learning Outcomes

After completing this program, you will be able to

Create highly optimized, high-quality paid advertisements across all major social media platforms.

Course Highlights - You will learn

Core benefits and importance of Social Media Marketing (SMM)
Designing engaging and impactful social media advertisements
Facebook advertising fundamentals and audience targeting
Using Twitter and LinkedIn effectively for business growth
Pinterest marketing techniques

Career Opportunities After Completing Social Media Training

This all-in-one Social Media Marketing course equips you with the skills needed to step confidently into various professional roles. After completing the program, you can pursue positions such as:

Facebook PPC Expert
Social Media Marketing Professional
SMO (Social Media Optimization) Specialist
Social Media Expert (SME)
Content & Community Manager
Social Media Strategist
Digital Marketing Executive

These roles offer excellent growth potential in the rapidly expanding digital marketing industry.

What our Students have to Say

Here Is our feedback from our past students For Digital Marketing Course in Pune

“Shine Digital is one of the best digital marketing training institutes in Pune. The quality of education is exceptional, and the course content is rich with practical, easy-to-understand insights. I highly recommend Shine Digital to anyone serious about building a successful career in digital marketing.”

Pavan Shinde Student

“The Digital Marketing Training at Shine Digital was outstanding! The course covered everything from social media marketing and SEO to PPC campaign optimization. The flexible online format made it easy to learn at my own pace. I highly recommend this program to anyone looking to strengthen their skills in digital media planning and buying.”

Sheetal Swami Student

"Completing the Digital Marketing Certification Course at Shine Digital was a truly transformative experience! The course content was current, practical, and covered the latest trends in SEO and digital marketing. The certification added real value to my credentials, and I’m confident the skills I gained will help me advance my career as an Digital Marketing Freelancer."

Akshay Deshpande Freelancer

“Completing the Digital Marketing Training from Shine Digital was a real game-changer for me. The program covered everything from content marketing and SEO to effective social media strategies. The certification added great value to my professional profile, and I’m truly grateful for the skills and knowledge I gained. Highly recommended for fellow content writers looking to grow in digital marketing”

Neeraj Patel Business Owner

Frequently asked questions

1. What is a social media marketing course?

A Social Media Marketing Course teaches learners how to use various social media platforms for promoting a business, product, or service. It covers practical tactics for connecting with audiences, developing content, running sponsored advertising, reviewing analytics, and managing entire campaigns.

2. Who can enroll in this course?

This course is open to anyone interested in digital marketing, including Digital Marketing Career Aspirants / Bloggers Aspirants / Small Business Owners / Web Developers / College students / Job Aspirants / Affiliate Marketing / Social Media Analyst

3. Do I need prior experience in social media marketing?

You don’t need any previous experience. The training begins with basic fundamentals and progresses to more advanced skills as you go.

4. Is this a practical, hands-on course?

Yes, the course provides hands-on learning opportunities through live projects, case studies, and practical assignments.

5. What is the duration of the course?

The course generally takes four weeks.

6. Are there any certifications upon completion?

Yes, students get Social Media Marketing Certification from the Institute.

7.What is the SMM Salary as per Market?

The average salary for Social Media Marketing in India ranges from 4LPA to 8LPA.

8. Will I be provided to work with a project during the training?

Yes, our training is based on real-world projects, and you will have the opportunity to work on them during the course.

9. What are the most popular social media platforms we use?

Facebook, Instagram, Twitter, and LinkedIn are some of the most popular social media platforms.

10. Do you provide career guidance, including job placement

Yes, Shine Digital provides assistance such as job placement support to help students begin their careers after completing their courses.

11. What career possibilities will I have after completing this course?

Graduates can pursue several professions, including Social Media Manager, Digital Marketing Executive, Content Strategist, Social Media Analyst, and Paid Ads Specialist.